This is most effective when the content answers questions, provides insights and places the reader – not the product – at the center of attention.
It involves the creation and sharing of content such as videos, blogs and social media posts online that might not explicitly promote a brand but has the intention to prompt interest in its products or services.
As a consumer (and seller), you know that traditional marketing is not as popular or effective as it once was. Enter: Content marketing. This new way of marketing overcomes some of the challenges associated with traditional marketing by focusing on creating conversations and cultivating relationships, rather than solely stating what product or service a company has to offer for sale.
Content marketing is valuable because it shares knowledge and insights which illustrate why consumers should take action.
Top Benefits of Content Marketing: